AI Insights · Timothy · July 2021
Top 5 Reference Apps on iOS in Australia Q2 2021
Explore the performance of the top 5 reference apps on iOS in Australia during Q2 2021, including trends in downloads, revenue, and active users.
In Q2 2021, the top 5 reference apps on the iOS platform in Australia demonstrated varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at each app's metrics.
MyHeritage: Family Tree & DNA saw its weekly revenue peak at roughly $17.3K at the start of the quarter, followed by a general decline, ending at around $2.4K in the final week of June. Weekly downloads started at 1.9K and gradually decreased to 350 by the end of the quarter. Active users also showed a downward trend, starting at 5.8K and dropping to 3K by the end of June.
Ancestry: Family History & DNA experienced relatively stable weekly revenue, peaking at $6.3K in late May. Downloads fluctuated slightly, with a high of 450 in early June and a low of 320 in the last week of June. Active users remained fairly consistent, hovering around 1.5K throughout the quarter.
Pics Shot-Face Editor&Cartoon showed a steady increase in weekly revenue, reaching approximately $3.5K in mid-June. Weekly downloads varied significantly, peaking at 3K in early June before dropping sharply to 168 by the end of the month. Active users followed a similar pattern, starting at 2.2K and peaking at 3.9K in early June, before declining to 1.8K at the quarter's end.
Translate Now - AI Translator maintained stable weekly revenue around $2.5K, with minor fluctuations. Downloads saw a notable increase, peaking at 1.2K in early June. Active users remained steady, with a slight increase from 5.8K to 6.2K over the quarter.
Reports + Followers Tracker had its weekly revenue peak at $3.5K in late March, with fluctuations throughout the quarter, ending at $2.4K. Downloads were relatively stable, with a slight increase from 1.7K to 1.1K. Active users remained consistent, averaging around 3K throughout the period.
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